PARC is an atypical design firm. We are open team of professionals dedicated to the design of conceptual structures – systems of ideas, needs and desires – with a physical presence – cities, buildings, environments, objects and exhibitions. Based in New York City, we are a nimble and highly talented interdisciplinary team of creatives who specialize in clear, innovative and tailored design services. Our firm is organized to balance innovative creative output with solid implementation. Our in-house team is composed of strategists, architects, urban designers, interior designers, graphic designers and industrial designers. PARC recently began construction on the Google Cultural Institute in Paris and has recently completed the Gucci Museum in Florence, the Le Meridien Etiler Hotel & Residences in Istanbul and Amo Eno, a high-tech wine bar in Hong Kong.