New Ambience Progressive Paradigm studio is active in design and architecture. This studio is founded by Shabnam Khezeli and Mehrad Habibi and its activity range includes creation, optimization and research about spaces and artifacts which affect the quality of our individual and social life.
We practice architecture to reach an innovative space resulted by rethinking the presuppositions as well as project program and the context features. the created space is capable to provide influenced people a platform to interact both with each other and surroundings.
Eventually, all studies and design processes are meant to creating and promoting spirit of place, adding value to environment and making people gain fresh experiences.
Reaching such an objective is possible by considering both sensory and perceptual factors as well as determining tangible elements of the space. Light and shadow, clarity and ambiguity, crowd and privacy, surfaces and boundaries, all embody a dynamic, active and responsive space which is constantly developing through the relation with the environment and users.