LAM was founded by Luca Macrì in 2010, with the goal of contributing to a concept of design and architecture in which spaces and products are:
MATERIAL – The process is secondary to the design, which is all that is truly tangible and real.
SOCIAL – So that each design may have an impact that is democratic, not exclusive.
SIGNIFICANT – In order to express old meanings in a new way, re-interpreting the material world around us.
ANTICIPATORY – Future design for the present.