Who We Are + ETHOS - Id&@le concepts is a multi-disciplinary creative micro studio now based in Vancouver BC (Canada). The registered name, logo & partnership were created in Turin (Italy) in 2004 as a result of the merger of names, energies and expertise of its founding members: multidisciplinary research active designer ida - Ida Maria Pan (Vicenza, Italy, & ale - architect Alessandro De Ambrogio.Merging and bridging energies and talents, facilitating ensembles of art and technology for the creative exploration of urban & suburban public spaces, plus combining the passion for art & architecture with the thirst to conceive, spawn and generate unique and intelligent design, id&@le concepts produces visual solutions for a wide range of needs and fields.The group fluctuates in size - from project to project - creating, configuring & bridging teams that embrace a number of other national + international artists & collaborators. Different combinations & formulas applied at different times in various cities and countries [ie. Turin, Italy from 2004 to 2006; Almaty, Kazakhstan in 2006; Vancouver BC, Canada from 2007-2010].Id&@le concepts is actively working on sustainable architecture, public art, product + graphic design, copywriting, brand identities, marketing and communication campaigns & editorial projects, exhibits, events and architectural environments. The studio also helps in creating and developing concept outlines and executing proposals for all sorts of Art related initiatives(public art, installations, photographic essays, catalogs and publications).id&@le projects designs and fabricates site-specific artwork and custom pieces for architectural and landscape environments. We ensure artwork outcomes support and enhance design aesthetics by managing the design process through concept, documentation and construction. We source artists for project teams and realize existing concept designs. Using a blend of highly creative skills, human, environmental & commercial awareness, id&@le concepts helps its clients incorporate their ideas, wishes, dreams, necessities & requirements into consistent & functional products. Practicing what we call ''id&@lismo magico'' we strive in attempting to equally transform thoughts into things & things into thoughts...id&@le concepts gives power to artistic vision, assisting artists, architects, landscape architects and developers in making their mark. We all share a common vision: to create memorable works, brilliant residential & urban spaces that foster a sense of community. By helping others make their mark we, in turn, make our own.Our mottos are:Creativity and innovation, transparency & depth: content and form. Wish to create and recreate, in sinergy while working in collaborations, encouraging & applying new&old ideas to new&old formulas.We quote:''If one really wishes to be a master of an art, technical knowledge of it is not enough. One has to transcend technique so that the art becomes an 'artless art' growing out of the Unconscious''. Zen in the art of archery by Eugen Herrigel."The real art of discovery is not in finding new land, but in seeing with new eyes". (M. Proust)