Genotype (n)-The "internally coded, inheritable information" carried by all living organisms. This stored information is used as a "blueprint" or set of instructions for building and maintaining a living creature. These instructions are found within almost all cells; they are written in a coded language, copied at the time of cell division or reproduction, and are passed from one generation to the next. These instructions are intimately involved with all aspects of the life of a cell or an organism. They control everything from the formation of protein macromolecules, to the regulation of metabolism and synthesis. Genotype Studios was created based on an interest in the subtleties of the unseen, the backbone of all architecture. We are not just concerned about the product or outward manifestation of our work (phenotype). Our primary objective is to devise systematic work-flows which incorporate diverse factors pertaining to a specific project such as: site conditions, programmatic needs, sustainibility, esthetics, material attributes, and socio-economic conditions. Each venture is approached with a unique vision, generated from the information collected. This is not to say that our design ends with a computer algorithm; it is simply the starting point.By utilizing systems which have degrees of customization, individual parts may be redesigned to fit the ever-changing needs of the project without complete redesign of the system. We see this ‘parametric’ approach to design not only as a system of optimization, but also as a system with generative properties. Formal experimentation through the use of parametric elements allow for us to test new ideas that would never otherwise have been conceived. Our work also includes interdisciplinary studies in animation, rendering, graphics and web design. We employ software from each of these fields to enrich our design capabilities as architects. Genotype Studios is interested in utilizing computer software and code to create new human experiences. Just as cells systematically analyze DNA in order to synthesize proteins vital to the body, we analyze site-driven data in order to create appropriate solutions to the project at hand. We turn the genotype information taken from a specific project into its corresponding phenotype, or physical materialization.