Gabriel Saunders is a visualisation firm that works with an experimental spirit to “value add” to our client projects by way of research, collaboration and attention to detail. Clients are sometimes surprised to learn that this is not just lip service, it is the way we approach our work.
We are defined by the calibre of work we create. People say we have an aesthetic - we don’t believe we do. We approach every project as a team and engage with the wider project group such as branding, sales, landscape, architects, industrial designers and interior designers. There is a trust that we have with our clients. We reference and research the work of each stakeholder group to then bring it together. Ultimately, the outcome needs to provide solutions and add value to the client brief.
Our team consists of a range of specialists and we apply their skills to work on various elements of each project - stylists, modellers and viz artists that also work with architectural and interior photographers to create a custom outcome. Truly a team effort.
Over the years we have devised processes and procedures to ensure that we, as a team, can still be creative and have room to bring fresh ideas to a project. The processes also enable us to become detail driven and examine closely "what will make this image come alive?", from how leaves fall in autumn to how fabric drapes.
We are constantly looking at cues that we can subtly embed into our work. For example: How aged can a facade material be? What are the cultural and demographic ways we can celebrate and have resonance with the project?
In property development visualisation projects there can be a preoccupation with how materials read as they would in a studio lighting environment. This leads to a misinterpretation of the space. The material may be correct however may not read the same way in winter sun vs summer sun. This sounds like a simple idea however we see many clients being misled as to what the “still image” function is supposed to be. It is not a collection of independent items. That is an essay in itself.
The end result of our images is never a shock to our clients. We place value on discovering at the outset of a project what the exact brief is and then determining the desired art direction that will meet that brief - the project DNA. We spend time collating and presenting research that adds value to the project that Gabriel Saunders can implement, enriching the work by the client group rather than creating additional work for them. By bringing together the stakeholder groups’ vision, our presentations encapsulate a journey and often challenge the client's brief - to bring out the best of the building/interior/landscape/product and ensure the project embodies the desired outcome.
Our studio mission is one of always questioning and researching. By doing this we generate photorealistic images that are honest and relevant. And naturally, beautiful.