Guided by a holistic core concept, each of our projects unleashes meaning through transformation, where a structural, emotional, or metaphorical shift yields profound results. Our passion for ideas stems from more than a desire to disrupt: Ideas reflect our experimental spirit and boundless imagination, and allow us to initiate a radical alchemy across disciplines. We use ideas as a medium to achieve value, integrity, and authentic connections.
The New York studio is led by Dror Benshetrit, a designer, thinker, dreamer, and futurist whose ingenuity informs a striking range of affecting, unconventional work. Together, we tackle ambitious pursuits by considering the big picture. Our intentionally cross-disciplinary work sharpens our larger understanding of the contemporary environment—built, aesthetic, or otherwise—fueling our ability to devise unexpected yet valuable ideas that lay at the intersection of art, architecture, and design. Rooted in the notion of change, a process in which an object is curiously indeterminate, our work effectively blurs and pushes boundaries.
We collaborate with top-tier companies, developers, and institutions that share our commitment to design excellence. Since launching in 2002, we have partnered with Alessi, Bentley, Cappellini, Yigal Azrouël, SHVO, Target, and TUMI, among others. Through these experiences, we acquire unique expertise in industries that vary in nature and size. Fueled by Benshetrit’s visionary ideas, the studio’s work illustrates our penchant for challenge and the power of transformation.