ATA/OBE is an architecture/Urban design firm dedicated to creating global identities for each of our projects through the enhancement of regional dynamics within a futuristic platform. We are a young firm that came into existance on Nov. 2008.Our studio is based on raising questions through our design and battling with issues as How do we create response generative unique strategies for cities and urban sustainable environments based on technology? How can we harness the typology of the barcode to redefine itself at each instant in order to output multiple design solutions with unique identities? We spend many hours trying to understand what gives identity to the cities of today and how could we use those factors to create cities of the future.