Switching Gears: Pininfarina’s Journey From Auto to Surface Design
For many design observers the name Pininfarinais synonymous with automobiles. In 1930, Battista “Pin in” Farina founded Carrozzeria Pinin Farina in Turin, Italy, precisely to build one-off and small-batch vehicles for a tight circle of wealthy young people. The new company exhibited Lancia, Alfa Romeo, Isotta Fraschini and Fiat cars at the Paris Motor Show shortly…