For Manufacturers

It can be tempting to reduce prices in order to remain competitive — but you should resist.

Here's why inferior products get chosen ahead of yours — and what you can do to avoid it.

We pick apart some common mistakes that can hold good companies back from achieving success.

Architizer's marketplace is now a continuous stream of leads for building-product manufacturers.

Architizer removes the "needle in a hay stack" approach to selling, says designer Michael Gottschalk .

Thousands of architects are now actively searching for building-products on the platform.

Leverage your expertise to avert design disasters with lighting.

Fast-responding brands are making themselves invaluable to time-strapped architects.

Keep these points at your fingertips for the next architect that calls.