Articles by Sam Frew

Visuals are no longer a way to present ideas. Real-time rendering is reshaping workflows while chang ing the role of the image for architects.

In the age of urgent transformation, visualization defines how we communicate architecture’s purpose —not just how it looks, but how it lives.

What a century-old teaching method tells us about the way we want to use space.

Too small to be buildings and deliberate to be considered art — these structures make a case for joy ful, unapologetic ambiguity.

Architects are helping content creators move from background noise to front-page presence through c areful sound and spatial planning.

Wonder hasn’t disappeared — it’s been scaled down, drawn inward, and embedded into homes that make the ordinary feel sublime.

Architecture is no longer static. It’s shifting, responding, and existing in multiple realities at o nce.

With nights out replaced by evenings in, architects are rethinking the bar as a site of connection, craft and personal routine.

Looming large, these projects play with materiality and structure, bringing fabric-inspired aestheti cs into architectural design.