Articles by Samantha Frew Samantha Frew

Sam Frew is an interior designer with ten years in the high-end hospitality industry and one half of Campbell | Frew Design Studio. Over the years Sam has collaborated with some of the world’s biggest hotel brands including Accor, Millennium, Ensana and Radisson. She has recently established the design strategy for unique luxury hotel and residence brands under the Accor umbrella, including all new global design guidelines for Raffles, MGallery, Sofitel and Fairmont.