Fresh and authentic Greek food is at the heart of Zo Greek. The owners started with two unassuming lunch stands in Boston’s Faneuil Hall and Government Center, and later launched a popular food truck, Zo on the Go. Clearly, these guys were onto something as customers had no problem waiting in long lines, because they knew Zo Greek was the real deal.
Zo came to Bergmeyer to craft the entire full-service restaurant experience—from quick lunch counter service, to leisurely sit-down dinners with a fully-stocked bar. They needed a design team that could translate the success of their modest first locations to come up with a new 2,300-square foot dining experience. The goal was to take their quick-service eatery to the next level at the new lifestyle center Assembly Row, located just a few miles north of Boston proper. We were already fans of their food, and knew firsthand the vibe of what they’re going for—they trusted us to see that through.
Bergmeyer teamed up with Zo Restaurant Group to design and develop their newly-expansive restaurant concept, which included a brand refresh and an updated online presence. This was the client’s first full-service restaurant, and our team guided the Zo team throughout the entire process, from the selection of finishes and materials to helping them navigate the nitty-gritty details of construction.
To accommodate a busy lunch rush—for both restaurant back-of-house and food truck preparations—and allow for a more leisurely dining experience, our team designed a kitchen that would support their high-volume prep, while keeping the front of house spacious and inviting. A series of glazed double doors provides access to the outdoor patio and gives the space a light-filled, airy quality, reminiscent of a sunny, open-air Greek marketplace. Copper, stucco, wood, stone, and bright white tiles and walls were carefully selected to invoke Greece’s white-washed homes with blue roofs and doors. The artisan quality of the space creates a warm and inviting environment, complete with a cozy fireplace and dining nooks.
Zo’s new restaurant is sure to win over more devoted fans with their authentic Greek fare in a space that evokes a welcoming Mediterranean experience. The project became such a success that the burgeoning Zo Restaurant Group asked Bergmeyer to design and develop their new Mexican street-style restaurant, Sabroso, also at Assembly Row.