ZERO1 Garage
Silicon Valley, California
The ZERO1 Biennial Exhibition space (and new
permanent ZERO1 home), Silicon Valley, CA
Background. ZERO1, a
San Jose-based nonprofit, was founded in 2000 to showcase work at the nexus of
art and technology. For more than a decade, the organization has hosted
conferences and exhibits, including the ZERO1 Biennial launched in 2006, at
different Silicon Valley venues, bringing together leading voices from the
worlds of art, science, design, architecture, and technology. In anticipation
of its 2012 biennial, ZERO1 saw the opportunity to create a permanent home and
exhibition space in San Jose’s burgeoning downtown arts district. With a
simple, but challenging design brief—to convert an existing 10,000-square-foot
garage into an exhibition space for the works of 24 international artists with
a budget of only $15,000—ZERO1 Garage was launched.
Design solution. The creation of this
exhibition space addressed several key questions: how to make the most of the
existing interior, how to exhibit the works in a manner appropriate to ZERO1’s
mission and each artist’s vision for their technologically driven works
and what innovations would best leverage a highly constrained budget.
Our design approach began by taking the position
that we should and could (for reasons of economy) only insert minimal
interventions into the space. By stripping back the garage to its original
brick and wood structure, we were able to retain the garage’s original
character and utilize this aspect to celebrate the garage-workshop roots of
such Silicon Valley pioneers as William Hewlett, David Packard, Google and
others.
We then began collaborating with each artist to
define an exhibition system that could encompass the wide array of
works—ranging from a 2 inch by 2 inch black square of the blackest black in
existence (created by nanotechnology), to an aromatic titanium book, to a
playfully interactive two-meter-diameter helium orb, fitted with 200 sticks of drawing
charcoal and named Ada.
As all works in the Biennial derive in some way from
new technologies and innovations, it became clear that any type of traditional,
strict, white-walled, enfilade gallery approach would be inappropriate. Instead,
we created a more open, transparent and organic system of display. Analogous to
the tech world’s open source platforms, wherein information sharing and
discourse are encouraged, and attune to ZERO1’s mission, the space is defined
by light, ephemeral, suspended translucent screens. The screens playfully
meander and direct visitors into deep view corridors, frame works and often
create intimate pockets for particular works. Art may be viewed from multiple
vantages while simultaneously being layered and read along with the other
works. This layering of art begins to create new meanings and interpretations
of the works, resonating with ZERO1’s mission that art can create positive
discourse among artists, patrons and fellows, fostering new collaborations, new
creations and new innovation.
To meet the challenges of the limited budget, the
screens were created by re-envisioning inexpensive and recyclable construction
debris netting. The material was carefully hemmed, and stretched over shaped
aluminum rails that were built and installed by the design team.
Post
Exhibition. The ZERO1 Garage hosted over 20,000 visitors during the
Biennial Exhibition. The exhibit design was hailed by visitors and artists, and
became somewhat of a “brand” for ZERO1. After the conclusion of the exhibition,
ZERO1 elected to retain the screens permanently, incorporating them into the
brand and ethos of their new home. The screens were easily relocated and
reshaped within the garage to accommodate ZERO1’s continuing arts, fellows and
public lecture programs as well as its general offices.