ZERO-E ice cream café

Isola del Liri, Italy

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ZERO-E ice cream café

Isola del Liri, Italy

Firm

NINE associati

Type

Hospitality + Sport › Bar/Nightclub

STATUS

Built

YEAR

2017

Italian architecture firm NINE creates a full tailor made interior for ZERO-e “clean label” ice cream café.

With the care and passion of those who “create” ice cream for over a century, the Masci family preserves and hands down the craft secrets related to Italian ice-cream traditions since 1898.
Opened by Alessandro Masci and Alberto Pagnani, in the old town centre of Isola del Liri, ZERO-E was established to be the first “clean label” ice cream cafe in its district as also the first cafe to propose a culinary experience around the ice cream world.
The interior of the shop, from the graphics on the walls down to the smallest accessories, as also the all company branding has been completely designed by the Italian architecture practice NINE and manufactured by local Italian artisans.

The project moved by the need to renew in a very short time a 38 sq.m. and impersonal small space equipping it with a lab, so the strategy was stepped in 3 clear point: a completely optimization any sq.m. of the interior; the tailor made design of almost any furniture and a flexible use over time of spaces.

Graphic communication, interior architecture and furniture design were melt together letting the space to interact with both outside and inside and to communicate at any time at any scale the story and the philosophy of the owners even when the cafe is closed.

Credits

architecture: NINE ASSOCIATI
project team: Paolo Emilio Bellisario, Emilia Caffo, Matteo Di Sora, Sara Sarandrea
location: Isola del Liri (FR), Italy
date: May 2017 – June 2017
client: private
type: renovation and interior design, furniture design, branding and graphic design
phase: built
dimension: 38.00 sq.m.
photo credit: Alessandro Zompanti