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Virgin Hotels Chicago
Virgin Hotels Chicago
Chicago, IL, United States
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Other Projects by Studio Gronda
Virgin Hotels Chicago
Chicago, IL, United States
The First Property of Virgin Hotels, the Lifestyle Hotel Brand by Virgin Group Founder Sir Richard Branson.
The challenge was to create a new member of the Virgin brand family. Gronda and the design team had to develop a concept that is aligned with specific calues that are key to Virgin and addresses a specific demographic audience. The project inclued the design of 250 guest rooms, including 38 one-bedroom suites and two penthouse suites; The commons Club featuring the hotel´s main bar and restaurant; Miss Ricky´s, a street level dinner; Two Zero Three, a coffee and wine bar; and The Spa. The interior of the guest rooms is understated yet playful, with a simple palette of natural woods for furniture and finishes and pops of Virgin´s signature red. Virgin tasked the design team to rethink the hotel room paradifm and space planning was key. The guest rooms break away from a traditional layout by offering two distinct areas, the Dressing Room and the Sleeping Lounge, which can be separated by custom sliding doors. Given a 28 m2 standard room, guests enjoy more flexibility, privacy, and user-friendly amenties.
2015 Gold Key Award, Finalist, Best Hotel Upscale
There was a lot of emphasis on maintaining a residential feel throughout the hotel, with a sense of wit and humor. The guestroom corridors feature red wall lamps reminiscent of street lighting and British townhouse-inspired red front doors. The quirky porcelain statue of a dog marks pet-friendly rooms.
Each room comes with an eye-catching SMEG mini-fridge in bright red. The Vespa chair adds a level of whimsy to the suites and distinguishes them from the more conventional, formal suites found in many business hotels
The challenge was to create a new member of the Virgin brand family. Gronda and the design team had to develop a concept that is aligned with specific calues that are key to Virgin and addresses a specific demographic audience. The project inclued the design of 250 guest rooms, including 38 one-bedroom suites and two penthouse suites; The commons Club featuring the hotel´s main bar and restaurant; Miss Ricky´s, a street level dinner; Two Zero Three, a coffee and wine bar; and The Spa. The interior of the guest rooms is understated yet playful, with a simple palette of natural woods for furniture and finishes and pops of Virgin´s signature red. Virgin tasked the design team to rethink the hotel room paradifm and space planning was key. The guest rooms break away from a traditional layout by offering two distinct areas, the Dressing Room and the Sleeping Lounge, which can be separated by custom sliding doors. Given a 28 m2 standard room, guests enjoy more flexibility, privacy, and user-friendly amenties.
2015 Gold Key Award, Finalist, Best Hotel Upscale
There was a lot of emphasis on maintaining a residential feel throughout the hotel, with a sense of wit and humor. The guestroom corridors feature red wall lamps reminiscent of street lighting and British townhouse-inspired red front doors. The quirky porcelain statue of a dog marks pet-friendly rooms.
Each room comes with an eye-catching SMEG mini-fridge in bright red. The Vespa chair adds a level of whimsy to the suites and distinguishes them from the more conventional, formal suites found in many business hotels
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