Since establishment in 2021 and the launch of 001, Zeekr has been the most attractive and outstanding new energy vehicle brand relies on its strong brand tone and spatial design. As the market and consumers become more mature, Zeekr need to upgrade its standard.
We persevered the principles that “thoughtful thinking”, “unified and efficient” throughout our creative process. We hope to create a cozy, impression journey for customer in order to tell them Zeekr is not only chasing cutting-edge technology but also care about everyone’s demand.
With its catchy slogan, “Stay Cool, Stay Zero,” ZEEKR aims at expanding more possible and imagination – the vision is fully manifested in our space design. Hence, we incorporated a large amount of "curved" elements in the overall design lines and details to improve and optimize the use of open spaces. We believe that space language can be the medium between the brand and customers, telling story by its own.