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Zadkine Beauty&Design Lab
Zadkine Beauty&Design Lab
Rotterdam, Netherlands
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Zadkine Beauty&Design Lab
Rotterdam, Netherlands
Firm
Type
STATUS
Built
YEAR
2023
SIZE
0 sqft - 1000 sqft
BUDGET
$100K - 500K
Krill-Office for Resilient Cities and Architecture designed a flexible, immersive cobalt blue learning workshop for Zadkine students: the Beauty & Design Lab.
Located at the Karel Doormanstraat, a shopping street in the heart of Rotterdam, a former covid test site was repurposed as innovative learning environment for blended learning. Mixing physical and online education has been taken as central theme in this design. Mixing physical and online education has been taken as central theme in this design. The space derives its color from the bluescreen; a cobalt blue floor continues with a gradient on the walls. When curtains are closed, entirely blue spaces are formed in which customers can be scanned for virtual avatars to enable digital fitting of cloths, jewelry and make up and to digitally try out different hair styles.
In the Beauty & Design Lab, the newest trends and developments in the beauty and fashion branche are placed in the center of attention, along with sustainability and inclusivity. Zadkine, a large vocational school aims to make students from the very beginning feel at ease with the diversity they will encounter in their professional career.
The Beauty & Design Lab team wanted a space where multiple activities could be performed, ranging from fashion shows and master classes to desk research, total make over treatments and 3d scanning. In the small space at hand, this could never take place simultaneously. Krill-o.r.c.a therefore chose to have a flexible subdivision using curtains as room dividers.
What makes this project special is how the education concept was intertwined in the development process. In the process of defining program of demands and the look and feel of the space, Zadkine students were given the role of client. Tutors pitched their ideas with them, which Krill-o.r.c.a. then translated. Harmen van de Wal and Chiara Tobia, the designers of the space, advised the students in this process. “We were happily surprised by the engagement and professional attitude of the students. They were sincerely concerned for the mental well being of future clients, had clear ideas on the use of colors and were well able to guide us through the different, often contradictory demands. On the one hand, for example, there was a demand for a blue screen space for digital recordings, on the other hand they wanted calm colors to avoid overstimulation of the clients. Thus was the base for the use of the gradient”.
In the design, Krill-o.r.c.a was experimenting with bio based re-used and circular products, such as floor to ceiling cardboard displays, felt curtains, circular flooring. Where possible, the products were made by local manufacturers and suppliers. The gradient on the walls were applied by local graffiti artists, a wooden cupboard, the curtains and light fixtures were made by makers in the upcoming M4H district in Rotterdam, the card board displays by the young, Amsterdam based innovators of Kartent
Krill-o.r.c.a also designed B&D City, the virtual location for presentations and talkshows the newly founded Stichting Living Lifestyle Magazine provides for the Beauty & Design Lab. With this magazine an experiment was started with web 3.0: a virtual environment that you can walk in, instead of leave through. This is just the very first charcoal sketch of what Krill plans with this environment, the aim of which is to create a socially safe internet environment, fit for multiple purposes. In an immersive shopping street, students can start their own virtual shop, while the articles can be seen when wandering through alleys and squares of B&D City. The ‘articles’ of the magazine are displayed in a manner similar to an exhibition, either as large photographs, wall texts or video screens.
Located at the Karel Doormanstraat, a shopping street in the heart of Rotterdam, a former covid test site was repurposed as innovative learning environment for blended learning. Mixing physical and online education has been taken as central theme in this design. Mixing physical and online education has been taken as central theme in this design. The space derives its color from the bluescreen; a cobalt blue floor continues with a gradient on the walls. When curtains are closed, entirely blue spaces are formed in which customers can be scanned for virtual avatars to enable digital fitting of cloths, jewelry and make up and to digitally try out different hair styles.
In the Beauty & Design Lab, the newest trends and developments in the beauty and fashion branche are placed in the center of attention, along with sustainability and inclusivity. Zadkine, a large vocational school aims to make students from the very beginning feel at ease with the diversity they will encounter in their professional career.
The Beauty & Design Lab team wanted a space where multiple activities could be performed, ranging from fashion shows and master classes to desk research, total make over treatments and 3d scanning. In the small space at hand, this could never take place simultaneously. Krill-o.r.c.a therefore chose to have a flexible subdivision using curtains as room dividers.
What makes this project special is how the education concept was intertwined in the development process. In the process of defining program of demands and the look and feel of the space, Zadkine students were given the role of client. Tutors pitched their ideas with them, which Krill-o.r.c.a. then translated. Harmen van de Wal and Chiara Tobia, the designers of the space, advised the students in this process. “We were happily surprised by the engagement and professional attitude of the students. They were sincerely concerned for the mental well being of future clients, had clear ideas on the use of colors and were well able to guide us through the different, often contradictory demands. On the one hand, for example, there was a demand for a blue screen space for digital recordings, on the other hand they wanted calm colors to avoid overstimulation of the clients. Thus was the base for the use of the gradient”.
In the design, Krill-o.r.c.a was experimenting with bio based re-used and circular products, such as floor to ceiling cardboard displays, felt curtains, circular flooring. Where possible, the products were made by local manufacturers and suppliers. The gradient on the walls were applied by local graffiti artists, a wooden cupboard, the curtains and light fixtures were made by makers in the upcoming M4H district in Rotterdam, the card board displays by the young, Amsterdam based innovators of Kartent
Krill-o.r.c.a also designed B&D City, the virtual location for presentations and talkshows the newly founded Stichting Living Lifestyle Magazine provides for the Beauty & Design Lab. With this magazine an experiment was started with web 3.0: a virtual environment that you can walk in, instead of leave through. This is just the very first charcoal sketch of what Krill plans with this environment, the aim of which is to create a socially safe internet environment, fit for multiple purposes. In an immersive shopping street, students can start their own virtual shop, while the articles can be seen when wandering through alleys and squares of B&D City. The ‘articles’ of the magazine are displayed in a manner similar to an exhibition, either as large photographs, wall texts or video screens.
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