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YOU CAN BE YOUNG AND AN ARCHITECT
YOU CAN BE YOUNG AND AN ARCHITECT
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YOU CAN BE YOUNG AND AN ARCHITECT
Firm
Type
Cultural ›
YOU CAN BE YOUNG
AND AN ARCHITECT
BASED ON THE TRUE STORY OF LAN
ARCHITECTURE
« This account reveals
which is never mentioned in books on architecture: the errors to avoid, and a
few handy hints to young architects who, like us, have decided to launch
themselves into the grownup world of architecture. It is a sort of illustrated
diary detailing the various episodes of our journey as well as those of certain
agencies who have accompanied us. It reveals to what point the profession, its
tools and technologies are undergoing change, and explains the vital role
played by communication in the growth of an agency. A networked approach has
now become indispensable. »
In many respects, YOU CAN BE YOUNG
AND AN ARCHITECT is a sort of
professional psychotherapy.
As shown by the accounts brought together
in this book, « young » architectural agencies caught up in this
overly rapid movement have lost a little naivety and wholesomeness and, to
survive, have become small businesses with a clear appreciation of the rules
governing the market and which understand the need for an immediately
discernible image that can be translated onto an Internet site or incorporated
into a candidature dossier.
“Those among us who were trained with the reflex of
using words such “poetic” or simply “functional” are now beginning to use the
term “performance”. The real challenge now facing us is to find our
place in this changing world.
AND AN ARCHITECT
BASED ON THE TRUE STORY OF LAN
ARCHITECTURE
« This account reveals
which is never mentioned in books on architecture: the errors to avoid, and a
few handy hints to young architects who, like us, have decided to launch
themselves into the grownup world of architecture. It is a sort of illustrated
diary detailing the various episodes of our journey as well as those of certain
agencies who have accompanied us. It reveals to what point the profession, its
tools and technologies are undergoing change, and explains the vital role
played by communication in the growth of an agency. A networked approach has
now become indispensable. »
In many respects, YOU CAN BE YOUNG
AND AN ARCHITECT is a sort of
professional psychotherapy.
As shown by the accounts brought together
in this book, « young » architectural agencies caught up in this
overly rapid movement have lost a little naivety and wholesomeness and, to
survive, have become small businesses with a clear appreciation of the rules
governing the market and which understand the need for an immediately
discernible image that can be translated onto an Internet site or incorporated
into a candidature dossier.
“Those among us who were trained with the reflex of
using words such “poetic” or simply “functional” are now beginning to use the
term “performance”. The real challenge now facing us is to find our
place in this changing world.
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