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YOU ARE ART! Andy Warhol and Mimmo Rotella
YOU ARE ART! Andy Warhol and Mimmo Rotella
Shanghai, China
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Other Projects by Giraldi Associates Architects
YOU ARE ART! Andy Warhol and Mimmo Rotella
Shanghai, China
STATUS
Built
YEAR
2015
SIZE
1000 sqft - 3000 sqft
“You are art” is the new exposition of Andy Warhol and Mimmo Rotella that is located in the old part of Shanghai inside of a new exhibition space in the Mosaic Mall.
The exhibition wants undoubtedly create a different visiting experience. GAA studio elaborately arranged an interactive space using multidimensional digital technologies with the goal of arousing the visitors’ imagination and artistic inspiration to make them understand that contemporary art is everywhere.
The exhibition puts on display 44 works by Mimmo Rotella, the Italian artist who started off Mec Art and that has intensely dialogued with the American Pop Art of which Andy Warhol has been the most important representative. What is the connection between Warhol and Rotella? What are the differences between American, Italian, and European cultures? The organizers are convinced that “the exhibition arouses emotions and unexpected answers to these questions.”
Location plays an important role for the exhibition set up, underlining, with a philological accuracy, the connection between advertising, mass communication and the two artists.
Moreover, the exhibition's title “You are art” inspired GAA for the concept, involving completely the visitor through technologies, choosing a minimal and evocative design to create well defined atmosphere for the two artists. In fact they chose total black design (walls, ceiling and flooring) for Rotella and total white for Warhol, in addition to colored neons to emphasize the masterpieces.
Light plays also an important role, being very theatrical in Rotella and bright white in Warhol. In the other spaces of the exhibition like entrance, lounge and bar, they freed creativity being inspired by the 50s and 60s themes and by dynamism, research and experimentation: these are in fact the essence of activities of pop and contemporary art.
The exhibition wants undoubtedly create a different visiting experience. GAA studio elaborately arranged an interactive space using multidimensional digital technologies with the goal of arousing the visitors’ imagination and artistic inspiration to make them understand that contemporary art is everywhere.
The exhibition puts on display 44 works by Mimmo Rotella, the Italian artist who started off Mec Art and that has intensely dialogued with the American Pop Art of which Andy Warhol has been the most important representative. What is the connection between Warhol and Rotella? What are the differences between American, Italian, and European cultures? The organizers are convinced that “the exhibition arouses emotions and unexpected answers to these questions.”
Location plays an important role for the exhibition set up, underlining, with a philological accuracy, the connection between advertising, mass communication and the two artists.
Moreover, the exhibition's title “You are art” inspired GAA for the concept, involving completely the visitor through technologies, choosing a minimal and evocative design to create well defined atmosphere for the two artists. In fact they chose total black design (walls, ceiling and flooring) for Rotella and total white for Warhol, in addition to colored neons to emphasize the masterpieces.
Light plays also an important role, being very theatrical in Rotella and bright white in Warhol. In the other spaces of the exhibition like entrance, lounge and bar, they freed creativity being inspired by the 50s and 60s themes and by dynamism, research and experimentation: these are in fact the essence of activities of pop and contemporary art.
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