An expo asks for an iconic building. But because in this time the need for an iconic building has become universal, the word ‘iconic’ has lost its meaning; it no longer stands for something exclusive and extraordinary. Due to its many modern adaptations the extrodinary becomes the ordinary.
Our building offers a new aproach to the original meaning of being iconic; the building has to surpass itself. The spectator should experience the building as a force of nature. The material becomes obsolete to the effect it creates. We call this process dematerialisation.