A
ribbon is the basic design concept. It begins with the outside advertising component
which attracts the customer in the shop.
The
display area runs along the whole breadth of the premise. It is not only in
itself an originality in design but through its’ dynamic flowing line, it draws
the customer deep into the interior.
The
purist exclusiveness of the mobile phones and their accessories is further
emphasised by being exhibited in a splice that is carved into a display unit.
The flowing movement of the sculpture is reinforced by the tilted wall, which also
pushes the actual products further into the foreground. The impression of a
floating piece of furniture is further intensified through the circular line of
floor and overhead lighting that surround the tilted display elements.