XUELEI FRAGRANCE MUSEUM

China

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XUELEI FRAGRANCE MUSEUM

China

Firm

HANDU ASSOCIATES

Type

Commercial › Retail Showroom
Cultural › Museum

STATUS

Built

YEAR

2025

SIZE

25,000 sqft - 100,000 sqft

BUDGET

Undisclosed

XUELEI FRAGRANCE MUSEUM in Guangzhou, China, is a five-level cultural destination that transforms the intangible nature of scent into a clear architectural experience through light. The lighting design establishes a structured framework of form, function, and visitor impact, guiding users from open public zones into focused exhibition and immersive sensory environments.

A calibrated color-temperature range of 2700K–4000K, with 3500K as the baseline, creates a unified visual identity while adapting to material and programmatic changes. Public spaces maintain 300 lx average illumination to support clarity and openness. Retail areas increase brightness to 450 lx on floors and 832 lx on product surfaces, enhancing visibility and commercial legibility. In contrast, exhibition zones employ a low-ambient, high-contrast approach, with display surfaces measured between 200–300 lx and exhibit platforms between 300–550 lx, establishing a clear narrative hierarchy.

Precise optical control reinforces content interpretation. 15°, 24°, and 36° beam angles articulate artifacts, botanical materials, and distillation tools, allowing textures and craftsmanship to be read with clarity. Interactive zones pair 600–900 lx task illumination with dark surroundings to heighten perceptual focus, while specialized rooms—such as the “Scent & Touch” and “Scent & Flavor” areas—feature calibrated highlights of 953 lx and 688 lx on working surfaces to support hands-on exploration.

The project’s impact lies in its ability to make scent “visible.” Through controlled brightness gradients, color-temperature modulation, and spatially specific lighting strategies, the design translates an abstract sensory discipline into an accessible cultural system. The result is an environment that enhances educational clarity, strengthens curatorial storytelling, and establishes the museum as a contemporary landmark within the Greater Bay Area.