Nowadays people vision of shopping malls and what they are looking for in there changed. The concept of Xi'an Incity was directly born from the customers' needs.
After studying the psychology of Xi’an Incity customers we understood that they yearn for a place that would be fashionable, stylish and most of all unique. Those three keywords translated into architectural terms led to our design concept: a contemporary, sophisticated but yet interactive space. Xi'an Incity environment design is made to be contemporary while the choice of colors and special attention paid to details create a sophisticated atmosphere. The signs design and event spaces are made so the whole shopping mall would awaken the playful spirit of customers. This transforms the place into an interactive space for them to enjoy at their fullest their shopping time at Xi'an Incity.
Following the client's wish for a simple and clean design, we diminished the materials as much as possible and focused into designing a simple space with a low number of colors. This simplicity is balanced by the coordination between the signs and furniture used. We focused on the configuration of each parts' curves. They are made to look like if they were all connected, as if the design was actually a one-stroke sketch. We focused on making the design homogeneous and harmonious.
Our biggest challenge with this project was to make a space as simple as possible while making it attracting and appealing for the mall customers.