The last decade was largely defined by
consumption
and greed. An untold story, however, is the rise in benevolent giving
seen in institutional, public, and private sectors. Such
characteristics as altruism and duty are now as influential as
self-interest. The geography of aid has also broadened; networks of
NGOs now supplement philanthropy and the global operations of official
channels. It has become a crucial counterpart of authorized programs;
agencies that provide vital services rely on contributions to augment
official doctrines. The current recession threatens these support
structures, diminishing aid at this critical moment when distress is
increasing. A new culture of giving that favors volunteering and
action, coupled with accumulated expertise may enable imminent needs to
be met. The World of Giving presents aid's history as an index of past
and current relationships, indicating its indispensable
global role in the future.In place of the pursuit of personal wealth, World of Giving presents
a mindset revolving around generosity. It paints a picture in which
giving animates all levels of human interaction, acknowledging that
each and every one of us gives. From helping out an acquaintance to
donating to a valued cause, we all provide in acts big and small that
benefit the immediate recipient and often others as well. In this
important exploration of the sentiments of our time, the authors
describe the basic motivations for why we give in reference to examples
such as local volunteering, philanthropy and the flow of aid through
foundations, governments, multinationals and NGOs. The book details the
process of working toward a greater good and shows that a gift
transforms at numerous junctures as it circulates from giver to
receiver. Articulating these intricate relationships, World of Giving
offers an understanding of the actions that build bridges between
goodwill and need, intention and realization.World of
Giving is by Jeffrey Inaba and C-Lab in collaboration with Columbia
University’s Graduate School of Architecture Planning and Preservation,
New Museum and Lars Müller Publishers.Copyright 2009, Trustees of Columbia University in the City of New York