World Coffee, Fellowship

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World Coffee, Fellowship

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Hospitality + Sport › Restaurant

LOCATION: Hamburg, Frankfurt, GermanyPROJECT TYPE: Coffee Shop ChainPROJECT SCOPE: Strategic Analysis, Brand Experience, Interior Design, Graphic IdentityPROJECT AREA: 250 m²CLIENT: WORLD COFFEE GMBH, Hamburg, GermanyKLINGMANN Architects & Brand Consultants conducted extensive market research and concluded that people in Germany increasingly demand places that are conducive to relaxation invoked by attributes of nature. The overall mission of this brand experience is to bring the serenity and vastness of nature into a confined urban setting. The coffee shop provides a window into nature and a shelter from the urban stress. Relaxation and rejuvenation through a sense of community and companionship are achieved with communal tables and benches and a "conversation pit" around a fireplace. Natural materials and layers of texture create a warm, cozy interior ideal for an impromptu gathering.

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Klingmann Architects and Brand Consultants

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World Coffee, Fellowship

World Coffee, Fellowship

Product Spec Sheet

Collaborating Firms

Team