Won Hundred Shop in Illum

52, Østergade, København K, København, Denmark

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Won Hundred Shop in Illum

52, Østergade, København K, København, Denmark

Firm

MAPT mediating architecture process and technology

Type

Commercial › Retail

YEAR

2011

Fashion brand
‘Won hundred’ opens new store designed by MAPT.Wouldn’t it be great if the interior concept
for a store could be flexible, easy repeatable and at the same time unique,
high quality and true to the brands values? Creating this, was the ambition for
the new Won hundred store.
Instead of
using a rigid modular system, MAPT chose something that has the repetitive
quality of a modular system, but with a more loose and playful attitude. The
hollow wooden ‘log’ was the perfect choice. The ‘logs’ can be stacked,
staggered and rotated, creating spaces on, between, in and under for displaying
items.
The ‘logs’
are made from pine and treated with a natural wax. They are a reinterpretation of
Scandinavian style where craftsmanship, simple materials and a clean design is
combined to create a look that is in line with the Won hundred brand. The interior is designed exclusively
for Won hundred. Often furniture and interior for shops are one-off’s, created mainly to look and not to perform - just
like props for a theatre play. MAPT wanted to create real furniture that would
stand the ware and tare, making it possible to recompose the interior, move
elements from one shop to another and mix brand new elements with old. By
making the interior elements both multifunctional and high quality, the
lifespan of these are enhanced.
For MAPT
resource awareness is a crucial design parameter. We believe that making better
products that lasts longer will generate less waste. While being a sensible and
sustainable solution to making store interior, it also creates a more appealing
experience for the user.