WirtschaftsBlatt office

33, Hainburger Straße, Landstraße, Wien, Austria

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WirtschaftsBlatt office

33, Hainburger Straße, Landstraße, Wien, Austria

Firm

IDFL architecture and design

Type

Commercial › Office

YEAR

2011

OFFICES
OF WIRTSCHAFTSBLATT IN
VIENNA
WirtschaftsBlatt is the Austrian leading
newspaper which offers the latest economic, finance and financial market news.
In the world where work is increasingly
independent of place and time due to modern information and communication
technologies, the offices of the newspaper gain a new meaning. The space of the
editorial office, which is defined by quick exchange of information,
transparency, interaction, a dynamic approach and an innovative spirit, is
determined by its final product. Creating the daily newspaper issues and all of
its digital applications requires high quality offices in terms of their space
and function.
"Change to a new spirit" is the
guideline based on which the new office space of WirtschaftsBlatt is designed
as a fresh, dynamic and open space, establishing the identity of the newspaper.

The functional
concept of offices was dictated in part by the existing space. Therefore, the
space is divided into three main zones – the central entrance area,
administration part and the editorial office together with production.

The new space organisation creates a connection
between open office space and introverted units with various functions
(offices, meeting rooms, service rooms, etc.). Half-open elements for meetings,
brainstorming, exchange of information and socialising, are located along the
main communication axis, which passes through offices, and they link the space
as well as create its visual and sound division.
The organisation and arrangement of each
individual part of office space enables a maximum yet controlled flow of
information. The open space provides the necessary sound and visual division of
individual workplaces by mutual orientation and dependence in the space.
The office space is visually divided by subtle
graphics, which link different elements into a whole at the same time. The
graphic elements represent the iconised contents of WirtschaftsBlatt with the
typical identification elements of Vienna and Austria.
Furniture design visually and functionally
depends on both the existing space and identity of the newspaper. Its subtle
design and mathematical arrangement enable transparency and openness of the
space with a great deal of privacy of an individual workplace, especially in
open office space. Colour emphasis establishes the diversity of the space and
the connection with the newspaper's identity. Each individual zone in office
space includes specially designed elements which follow their function and
establish the central points of events due to their design, thereby dictating
the dynamics and flow of the space.
Through the demanding implementation, which is
reflected in a consistent architectural and functional concept in new offices,
an important role was played by the austrian company M.O.O.CON
GmbH.
The result of excellent cooperation in the
project between the client and architects is an office space which embodies
WirtschaftsBlatt with its architectural design, the design of furniture, the
colour concept and graphics.