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Wilson
Wilson
8750, West Bryn Mawr Avenue, Chicago, IL, United States
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Other Projects by Gensler
Wilson
8750, West Bryn Mawr Avenue, Chicago, IL, United States
Before beginning the design of Wilson Sporting Goods’
headquarters, the Gensler team undertook an extensive analysis of the
company’s existing workplace, studying the way employees interact, how
they feel in their space, and how the work flows. The goals were to
align with the energy and teamwork common to all sports, and promote
creativity and innovation in all departments. The renovated office
reflects the passion of its employees, increases recruitment and
retention, and educates visitors about the Wilson brand.
Wilson engineers its products for “the moment of
impact,” and Gensler incorporated this concept into the design of the
space, including the main entry. A 60-ft.-long graphic wall is made of
60 aluminum-composite fins printed with 1,200 black-and-white images
showing moments of impact: a Roger Federer backhand, a dodged tackle by
Tom Brady, a Padraig Harrington putt, and historic moments in Wilson’s
corporate history. The result is a sweeping entry statement that
communicates Wilson’s essence to employees and visitors. The showroom
was designed to help visitors experience the energy, joy, and power of
the Wilson brand. Wilson products are displayed in playful and
unexpected ways: Basketballs, footballs, and soccer balls are stacked
in a colorful, artful pyramid, while golf balls were constructed into a
quilt and tennis balls hang from a custom chandelier. Products are not
limited to the showroom. Employees use products and prototypes on a
daily basis in their work, and therefore the workplace was designed
with products easily accessible, as in retail environments. They are
now showcased, and large-scale images near collaboration zones link the
products to their sports.
Finally, not only were Wilson’s athletes and finished
products considered and celebrated, but also their manufacturing.
Leather, felt, and other materials used in Wilson balls were collected
from the factory floor and used to create textural accent walls. All of
these branded elements lead Wilson’s new headquarters to not only
function as a great place to work, but also reinforce the company’s
iconic status.These are the comments from jurors of the SEGD 2008 design competition:"A very clean and powerful sports-themed environment that doesn’t fall
into the typical clichés found in many related executions, where
memorabilia-style exhibits prevail. A well-branded space with
abstracted use of products and powerful imagery divided to create a
sense of motion and energy. Substantial open space with nice textural
walls relating back to the products.” “Use of sporting goods
manufacturing waste products offers unique graphic and textural
surfaces that form the backdrop for this environment. Whimsical,
sculptural presentations of the sporting goods feature the product in
memorable ways.”
headquarters, the Gensler team undertook an extensive analysis of the
company’s existing workplace, studying the way employees interact, how
they feel in their space, and how the work flows. The goals were to
align with the energy and teamwork common to all sports, and promote
creativity and innovation in all departments. The renovated office
reflects the passion of its employees, increases recruitment and
retention, and educates visitors about the Wilson brand.
Wilson engineers its products for “the moment of
impact,” and Gensler incorporated this concept into the design of the
space, including the main entry. A 60-ft.-long graphic wall is made of
60 aluminum-composite fins printed with 1,200 black-and-white images
showing moments of impact: a Roger Federer backhand, a dodged tackle by
Tom Brady, a Padraig Harrington putt, and historic moments in Wilson’s
corporate history. The result is a sweeping entry statement that
communicates Wilson’s essence to employees and visitors. The showroom
was designed to help visitors experience the energy, joy, and power of
the Wilson brand. Wilson products are displayed in playful and
unexpected ways: Basketballs, footballs, and soccer balls are stacked
in a colorful, artful pyramid, while golf balls were constructed into a
quilt and tennis balls hang from a custom chandelier. Products are not
limited to the showroom. Employees use products and prototypes on a
daily basis in their work, and therefore the workplace was designed
with products easily accessible, as in retail environments. They are
now showcased, and large-scale images near collaboration zones link the
products to their sports.
Finally, not only were Wilson’s athletes and finished
products considered and celebrated, but also their manufacturing.
Leather, felt, and other materials used in Wilson balls were collected
from the factory floor and used to create textural accent walls. All of
these branded elements lead Wilson’s new headquarters to not only
function as a great place to work, but also reinforce the company’s
iconic status.These are the comments from jurors of the SEGD 2008 design competition:"A very clean and powerful sports-themed environment that doesn’t fall
into the typical clichés found in many related executions, where
memorabilia-style exhibits prevail. A well-branded space with
abstracted use of products and powerful imagery divided to create a
sense of motion and energy. Substantial open space with nice textural
walls relating back to the products.” “Use of sporting goods
manufacturing waste products offers unique graphic and textural
surfaces that form the backdrop for this environment. Whimsical,
sculptural presentations of the sporting goods feature the product in
memorable ways.”
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