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Wholesome Cuts Butcher Shop
Wholesome Cuts Butcher Shop
Brooklyn, Kings County, NY, United States
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Other Projects by Sergio Mannino Studio
Wholesome Cuts Butcher Shop
Brooklyn, Kings County, NY, United States
Type
STATUS
Built
YEAR
2017
SIZE
0 sqft - 1000 sqft
Photos
THIS STEAK HAS A STORY
Wholesome Cuts in Williamsburg, designed by New York designer Sergio Mannino, isn’t your typical neighborhood butcher. Knowing that today’s home-chefs expect to see every leg of the journey from farm to plate,
Wholesome Cuts have embraced technology that helps customers find out the detailed history of each locally-sourced organic product.
While this storytelling technology isn’t new, retailers’ attempts to make the educational experience attractive to customers in a competitive market have been hit and miss. Since food-production is no longer a taboo conversation, the client sought out Sergio Mannino Studio to create a warm gathering space for the community - a celebration of organic locally-sourced
food, simultaneously practical and delightful, welcoming and nostalgic.
The store’s experimental interior emphasises what is unique about the brand. “We made the
space connect with the overall philosophy of the brand and made sure customers would be happy in the process.” by serving natural, ethically-aware products in a place where customers will feel at home.
“Our job never ends with the design of the interior space, we have to make sure the brand is going to be profitable in a time when all stores are facing an incredible pressure and are closing by the hundreds. We knew the concept of selling organic and locally grown meat was going to
be a profitable one but that was not enough to be above the competition and we wanted to try to go one step forward.”
Wholesome cuts is open to the public on July 15th.
Wholesome Cuts in Williamsburg, designed by New York designer Sergio Mannino, isn’t your typical neighborhood butcher. Knowing that today’s home-chefs expect to see every leg of the journey from farm to plate,
Wholesome Cuts have embraced technology that helps customers find out the detailed history of each locally-sourced organic product.
While this storytelling technology isn’t new, retailers’ attempts to make the educational experience attractive to customers in a competitive market have been hit and miss. Since food-production is no longer a taboo conversation, the client sought out Sergio Mannino Studio to create a warm gathering space for the community - a celebration of organic locally-sourced
food, simultaneously practical and delightful, welcoming and nostalgic.
The store’s experimental interior emphasises what is unique about the brand. “We made the
space connect with the overall philosophy of the brand and made sure customers would be happy in the process.” by serving natural, ethically-aware products in a place where customers will feel at home.
“Our job never ends with the design of the interior space, we have to make sure the brand is going to be profitable in a time when all stores are facing an incredible pressure and are closing by the hundreds. We knew the concept of selling organic and locally grown meat was going to
be a profitable one but that was not enough to be above the competition and we wanted to try to go one step forward.”
Wholesome cuts is open to the public on July 15th.
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