Discover a new era in retail with "White Noise+" at Beijing Xiyue Mall. Embracing a futuristic minimalist style. Starting with the simplified oval shape extracted from the White Noise logo's cloud motif, it seamlessly integrates into the design. The oval-shaped storefront, guided by the "Cloud Flower" installation, offers a seamless blend of fashion and sensory experience. "X-FITTING" divides the space into "Creative Canyon" and "Dream Field," providing a tangible and immersive journey. Mirrored transitions and interactive art installations, like "Cloud Flower," enhance the futuristic atmosphere, creating a harmonious fusion of technology, nature, and style.