Followed by a crowd and creating a small traffic jam in the Tokamachi downtown, a strange, oblong cart on wheels appears, pushed by several people dressed in white. They're trying, in vain, to smoothly turn the corner—a humorous occasion en route to its next destination. White Limousine Yatai, painted in pure white, recalls the heavy snowfall and long winters for which this area is so well-known.
A yatai (street-side food cart) is a common sight in Japanese cities. It has a wonderful small-scale charm, encouraging interaction due to proximity between friends and strangers alike. But whereas the standard yatai is less than two meters long and run by a single person, this one stretches out to ten meters, like a limousine, requiring several people to propel and operate it. Its extreme length allows a large group to gather at one sitting, creating a banquet-like urban experience. In keeping with the color palette, the food and drink selections are also white or translucent, featuring local specialties such as rice, tofu, pickled white radish, and Japanese sake. After its debut at the 2002 Echigo-Tsumari Triennale, it has since been glimpsed at various events around Tokyo.