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Walking Pleasure
Walking Pleasure
Milan, Italy
Project Featured on Nov 14, 2015
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Other Projects by Migliore+Servetto
Walking Pleasure
Milan, Italy
Project Featured on Nov 14, 2015
The exhibit Walking Pleasure at Triennale di Milano is a tribute to the 70 years
anniversary of the brand Moreschi and the project is conceived by
Migliore+Servetto Architects as a multy-sensory experience.
Within Triennale Impluvium, the guest is asked to reflect on the concepts of
walking and motion from different points of view.
The movement becomes performance: at the centre of a dynamic landscape is
placed a wide, black Magic Box, whose image reverberates on the side mirrorwalls.
The back wall reveals various narrations with an almost oleographic effect,
through projections on transparent membranes, three-dimensional surfaces and
on shoe molds.
The central cube, realized with a special rubbery and opaque material, shows
bas-relief texts, black on black, is completely anechoic and doesn’t reflect light. On
both sides of the box, six screens display several videos which explore Walking
Pleasure’s different meanings: from the production’s process, to the faces of the
Moreschi’s artisans, till famous movie clips where the shoes and “walking” are the
real protagonists.
Entering in the heart of the Magic Box, guests are welcomed into a new dimension:
getting through the leather bands which screen off the entrance, on one hand it’s
like coming into the leathers’ Moreschi caveau, on the other, the visitor is
surrounded by a complex light, projections and sound system, able to recreate a
total “Walking Experience”.
A dynamic projection, with a point of view from the bottom, flows down the ceiling:
women and men walk in the rain, in the sun, on the ground, on the asphalt, on the
leaves in a park, while the video’s sounds enveolps the guest, protagonist of the
storytelling.
All around, an extraordinary variety of leather materials, in different types, forms
and colors, entirely cover the space inside the box, offering a tactile experience.
Lights, sounds, images contribute to create a total experience, a sort of journey, on
different scale, through the experience of walking: from the world’s history, to the
shoe’s details, a path where the new technologies become storytelling tools of
traditional materials such as leather.
anniversary of the brand Moreschi and the project is conceived by
Migliore+Servetto Architects as a multy-sensory experience.
Within Triennale Impluvium, the guest is asked to reflect on the concepts of
walking and motion from different points of view.
The movement becomes performance: at the centre of a dynamic landscape is
placed a wide, black Magic Box, whose image reverberates on the side mirrorwalls.
The back wall reveals various narrations with an almost oleographic effect,
through projections on transparent membranes, three-dimensional surfaces and
on shoe molds.
The central cube, realized with a special rubbery and opaque material, shows
bas-relief texts, black on black, is completely anechoic and doesn’t reflect light. On
both sides of the box, six screens display several videos which explore Walking
Pleasure’s different meanings: from the production’s process, to the faces of the
Moreschi’s artisans, till famous movie clips where the shoes and “walking” are the
real protagonists.
Entering in the heart of the Magic Box, guests are welcomed into a new dimension:
getting through the leather bands which screen off the entrance, on one hand it’s
like coming into the leathers’ Moreschi caveau, on the other, the visitor is
surrounded by a complex light, projections and sound system, able to recreate a
total “Walking Experience”.
A dynamic projection, with a point of view from the bottom, flows down the ceiling:
women and men walk in the rain, in the sun, on the ground, on the asphalt, on the
leaves in a park, while the video’s sounds enveolps the guest, protagonist of the
storytelling.
All around, an extraordinary variety of leather materials, in different types, forms
and colors, entirely cover the space inside the box, offering a tactile experience.
Lights, sounds, images contribute to create a total experience, a sort of journey, on
different scale, through the experience of walking: from the world’s history, to the
shoe’s details, a path where the new technologies become storytelling tools of
traditional materials such as leather.
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