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WakuWaku Dammtor
WakuWaku Dammtor
29, Dammtor Street, Hamburg-Mitte, Hamburg, Germany
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Other Projects by Ippolito Fleitz Group - Identity Architects
WakuWaku Dammtor
29, Dammtor Street, Hamburg-Mitte, Hamburg, Germany
Type
YEAR
2012
WakuWaku has relaunched itself as a fast
food restaurant and organic food store in one. The brand values ‘organic’ and
‘sustainable’ remain the clear focus of all communication.
The large, open façade provides an
unrestricted view of a space, which is almost entirely encased in solid wood
panelling, creating the ideal stage to display the products in the WakuWaku
world. One side wall with floor-to-ceiling shelving integrates both display compartments
and glass-fronted refrigerators. A long central counter and parallel niches provide
seating spots for all communicative requirements. Different shapes of chair
break up the seating landscape and hark back to the original WakuWaku outlet – as
do the chair legs, dipped in the WakuWaku corporate colour. The untreated wood
dominating the space is synonymous with the chain’s ecological sustainability. The
rough wooden surfaces contrast with the intricate wall sketches created by
Chris Rehberger using taut strings and the canopy of fine wire lamps.
food restaurant and organic food store in one. The brand values ‘organic’ and
‘sustainable’ remain the clear focus of all communication.
The large, open façade provides an
unrestricted view of a space, which is almost entirely encased in solid wood
panelling, creating the ideal stage to display the products in the WakuWaku
world. One side wall with floor-to-ceiling shelving integrates both display compartments
and glass-fronted refrigerators. A long central counter and parallel niches provide
seating spots for all communicative requirements. Different shapes of chair
break up the seating landscape and hark back to the original WakuWaku outlet – as
do the chair legs, dipped in the WakuWaku corporate colour. The untreated wood
dominating the space is synonymous with the chain’s ecological sustainability. The
rough wooden surfaces contrast with the intricate wall sketches created by
Chris Rehberger using taut strings and the canopy of fine wire lamps.
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