Built in 1972 and expanded in the late 1980s, the Waco Convention Center has been well used as a regional destination for conventions, meetings, banquets, weddings, trade and consumer shows. However, it was designed at a time when large rooms were more important than guest comfort and competitive amenities. In a major, $15.2 million renovation, the center has been brought into the future with 180,000 square feet of renovations and 14,352 square feet of new space.

The convention center lacked adequate public space, and much of the expansion entailed new public concourses on the sides with glass curtain walls that give the building a new identity from the street and give guests expansive views of downtown Waco and the Brazos River. The windows are framed by curved walls of brown brick, millsap stone and light gray metal panels that give the building a contemporary look. The main entrance features a canopy with deck and cable elements that are evocative of the historic Waco Suspension Bridge nearby.

A complete renovation of the existing space included the overhaul of building systems and restrooms and the reworking of corridors that previously were shared by convention services and attendees. No meeting rooms were added, but the ballroom and existing rooms were freshened. The Waco City Council meets in the building, and the council chamber was turned around to improve its function. All the work was undertaken while the building continued to host events.

Today, the convention center is enhancing Waco’s image as a destination for larger group events and business tourism.