In collaboration with internationally acclaimed firms dash design and Wilson Associates, each of the W Union Square’s remodeled rooms combine form and function with cutting-edge design to offer a fashionable escape in the heart of downtown Manhattan. Inspired by the Union Square neighborhood’s merging of traditional and contemporary styles, each guest room interlaces classic and modern design elements.
W Union Square, one of the W brand’s first hotels, debuted as the social hub of one of the few neighborhoods where uptown style converges with downtown counterculture, and is still a sought after destination in Manhattan, where people go to see and be seen. The re-design takes cues from Union Square’s uniquely diverse offerings to create stylish guest rooms that merge traditional design features with avant-garde colors and schematics. Each room is anchored by a sculptural headboard, which represents an abstract view of Union Square and embodies a purposeful collision of unlikely materials and a playfulness of scale throughout. Continuing the uptown meets downtown theme, silver window coverings are brightly stitched together with silk fabric mimicking a man’s tie, while wall coverings in a soft, sophisticated “Park Avenue” white are contrasted with a downtown, bohemian, metallic blue.
The hotel’s WOW and EWOW Suites continue to illuminate the inherent contrasts in Union Square’s urban intersection of modern Manhattan with highly elevated contrasted designs and luxurious materials. Designed to be transformed from a stylish hotel suite into a fashionable event venue, the E-WOW is equipped with state-of-the-art audio and video capabilities including wall units that can interchange easily from dining room table to space for a DJ booth. A wraparound couch allows for guests to sit high and experience the suite’s breathtaking city views.
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