Rockwell Group, Madrid teamed up with Starwood Hotels and Resorts Worldwide to design the W Paris-Opéra, W Hotels’ debut in France. The hotel occupies an elegant 1870s Haussmann-era building located across the street from the famous Opéra Garnier. Taking inspiration from New York’s energy, where the W brand began in 1998, and Paris, the “City of Light,” Rockwell Group's Madrid office infused the new W Hotel with illumination and color. An oversized, undulating wall of light — “The Spark” — is the central design feature that defines the building from both the inside and the street as it weaves throughout corridors, a DJ booth, martini bar, and guestrooms. This programmable wall of light can transform based on season, event, or time of day to create a festive and celebratory atmosphere.
Historic elements throughout the hotel’s building, including ornamented columns, vaulted ceilings, and decorated doors, have been redefined to create a dialogue and contrast between the old world and contemporary elements.
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