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VIVO Theatre
VIVO Theatre
São Paulo, Brazil
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VIVO Theatre
São Paulo, Brazil
Architecture from synesthetic elements, light and shadow, textures, colors, and shapes.
The pre-existing, the structure, hosting flexible and authentic interventions. Ethereal, the experimental spaces incite creation, art, and movement. The virtuosity of the disruptive concept synthesizes Vivo Theatre.
Located in Vivo's corporate building in São Paulo, the project was conceived from material and immaterial elements, to create an innovative and authentic concept for the visitors. The challenge was to create a concept-theater where we sought to value construction from pre-existing structures, which were left in evidence to provide the innovation through coatings, colors, textures, and lighting.
Entering the foyer, circulation is divided between those who, at night, go to see a play, as to the employees and their daily work tasks. To establish this distinction, in a fluid way, we highlight the lighting design conceived for the environment, which performs as the immateriality that demarcates spatiality. The orthogonal and rigid mesh of the lining also projects onto the floor, revealing the LED lamps placed on the layout joints, which can display neutral lights or change to the same purple as the brand, for special event occasions.
The space accommodates the foyer's pre-established uses and presents itself as a plural environment, which can be adapted to the needs that may eventually arise, given its scenic concept, marked by singularity and flexibility.
Still in the foyer, the only built element is the central one, where the box office is located – and around it, a play of light draws the environment. Despite being physical, the block also plays with materiality, while the mirrored plates that cover it, with diffused clarity, deconstruct the limits of what is palpable.
Protruding into the foyer, the volume of the theater is covered with a traditional velvet curtain – another well-known scenic element – to bring this more classic reference.
The theater itself is divided into two universes: above, acoustic boards in a reinterpretation of anechoic chambers, historically used for various purposes, have their use as a sound insulator reestablished, and graphic and aesthetic potential explored in the concert hall. The authenticity of the composition reveals the extensive research into acoustic techniques, armed with the design, seen in the graphic virtuosity of the concert halls – and just like them, the special lighting, the 272 seats and the imported carpet have the purple color, which belongs to the visual identity of the Vivo company. The lower area of the room is covered in wood to reflect the sound and bring a feeling of comfort to the spectators. In addition to expanding the space, with new storerooms and more dressing rooms, the new project also includes investment in accessibility and technology, so that the theater can hold more than one different play in the same week.
Our solutions for Vivo Theater demonstrate how art and technique meet, and how an existing architecture can be transformed from ephemeral and scenic elements. And strategically, we strengthen the brand's identity, raise its architectural voice, and re-establish harmonious dialogues between the material and the immaterial.
The pre-existing, the structure, hosting flexible and authentic interventions. Ethereal, the experimental spaces incite creation, art, and movement. The virtuosity of the disruptive concept synthesizes Vivo Theatre.
Located in Vivo's corporate building in São Paulo, the project was conceived from material and immaterial elements, to create an innovative and authentic concept for the visitors. The challenge was to create a concept-theater where we sought to value construction from pre-existing structures, which were left in evidence to provide the innovation through coatings, colors, textures, and lighting.
Entering the foyer, circulation is divided between those who, at night, go to see a play, as to the employees and their daily work tasks. To establish this distinction, in a fluid way, we highlight the lighting design conceived for the environment, which performs as the immateriality that demarcates spatiality. The orthogonal and rigid mesh of the lining also projects onto the floor, revealing the LED lamps placed on the layout joints, which can display neutral lights or change to the same purple as the brand, for special event occasions.
The space accommodates the foyer's pre-established uses and presents itself as a plural environment, which can be adapted to the needs that may eventually arise, given its scenic concept, marked by singularity and flexibility.
Still in the foyer, the only built element is the central one, where the box office is located – and around it, a play of light draws the environment. Despite being physical, the block also plays with materiality, while the mirrored plates that cover it, with diffused clarity, deconstruct the limits of what is palpable.
Protruding into the foyer, the volume of the theater is covered with a traditional velvet curtain – another well-known scenic element – to bring this more classic reference.
The theater itself is divided into two universes: above, acoustic boards in a reinterpretation of anechoic chambers, historically used for various purposes, have their use as a sound insulator reestablished, and graphic and aesthetic potential explored in the concert hall. The authenticity of the composition reveals the extensive research into acoustic techniques, armed with the design, seen in the graphic virtuosity of the concert halls – and just like them, the special lighting, the 272 seats and the imported carpet have the purple color, which belongs to the visual identity of the Vivo company. The lower area of the room is covered in wood to reflect the sound and bring a feeling of comfort to the spectators. In addition to expanding the space, with new storerooms and more dressing rooms, the new project also includes investment in accessibility and technology, so that the theater can hold more than one different play in the same week.
Our solutions for Vivo Theater demonstrate how art and technique meet, and how an existing architecture can be transformed from ephemeral and scenic elements. And strategically, we strengthen the brand's identity, raise its architectural voice, and re-establish harmonious dialogues between the material and the immaterial.
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