In April 2015 Fortebis Group opened the new Vivienne Westwood Café in Shanghai. The café presents the classics and core elements of the brand, bringing a brand new impact to the fashion world. The café is divided into two distinct areas, each one dedicated to a specific mood that reveals the concept of the new corporate. In the first area, the “photoshooting panel”, is inspired by the backstage of a fashion show, while the second area relates a colonial-style setting, a sort of tea room of the 18th century. The identity of the new corporate dedicated to Vivienne Westwood café expresses the authentic britishness creating twists through the use of elements of the brand.
The woman behind the design is Simona Franci, partner at Fortebìs, an all-inclusive Italian architectural and design firm with a multidisciplinary philosophy, founded in 2001 with offices in Rome and Milan.