Vision Lynn is the first ever comprehensive plan for the City of Lynn. The plan synthesizes the city’s past planning work and crafts a new vision for land use, urban form, and infrastructure. Utile worked collaboratively with the City of Lynn to lead a robust community engagement process utilizing many different engagement methods and languages including social media campaigns, online and written surveys, workshops, and mapping activities. The outcome of which has been key in creating a meaningful, long-term plan that responds to what the community wants for the future of Lynn. A central aspect and process of this comprehensive plan involved working with the Lynn community to envision what “good growth”—growth that is equitable and sustainable, would look like in Lynn and what strategies and actions could help the city achieve this vision. Utile facilitated a ‘Place Matters’ campaign focused on having community discussion around the role of land use and urban form in comprehensive planning to help create a shared understanding of different places in Lynn and the roles they play in the community. As part of this process, Utile generated development scenarios and future land use outcomes that explored future growth and development in two very different contexts—Market Square and the Gearworks site on the Lynnway—to help inform implementable development recommendations for different nodes and corridors in Lynn.
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