Visage Renascence is a chance of “renaistre”, that offers a unique opportunity to revitalize and capitalize the Pushinsky Cinema Hall of an iconic landmark within the Pushkin Square. Through the redefinition and extension of the envelope the Pushinsky Cinema Hall, Visage Renascence emphasizes its position as the centre of Russia’s cultural life which reaches out to the international film and cultural milieu. The redefinition of the skin offers an opportunity to create a formal centre of the Pushkin square through its filleted silhouette. Elegantly flowing, the facade creates an every changing visual impression, through its unique expression of shape on the cellular level and overall form. Exclusively industrious and ephemeral, Visage Renascence will communicate with the diverse community of whom looks upon the structure throughout the square, and will become an icon in the film industry.