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Virginia Zoo Gift Shop Renovation
Virginia Zoo Gift Shop Renovation
Norfolk, VA, United States
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Virginia Zoo Gift Shop Renovation
Norfolk, VA, United States
Type
STATUS
Built
YEAR
2022
SIZE
1000 sqft - 3000 sqft
The renovation of the Virginia Zoo Gift Shop reimagines the retail space for visitors and the broader community alike. What was once a standard retail space now sparks a sense of wonder and curiosity, with a brighter and more refined gift shop designed to promote connection, education, and inclusivity.
Working closely with the gift shop manager, who envisioned a contemporary, welcoming atmosphere, Work Program Architects (WPA) designed a space that is as functional as it is visually appealing. The updated interior utilizes the zoo’s brand color palette to reinforce a sense of place and identity. Teal, light blue, orange, and lime green accents stand out against crisp white ceilings and wood tones, enhancing the shop’s visual appeal.
A wide variety of custom displays were designed for both aesthetics and functionality, incorporating storage solutions that simplify restocking and allow flexibility for changing displays. Fixtures were custom built, including pegboards and mobile hangers that can easily adapt to seasonal and promotional needs. A central sales counter anchors the circulation, enhances security, and supports smoother traffic flow through the space – especially important as all zoo guests exit through the gift shop.
One standout feature is a plush toy wall and bin visible from the entrance, catching the eye of young guests and offering a tactile reminder of favorite animals. Many display elements are placed at kid-friendly heights to create a more accessible and engaging experience for children. The space also encompasses open, multifunctional spaces that are great for storytelling and group dynamics.
Aligned with the zoo’s environmental impact goals, lighting and finishes were also significantly upgraded using LED fixtures and light-reflective materials to reduce energy usage. Sustainable materials, such as flooring made from recycled water bottles and countertops made from post-consumer recycled plastics, were integrated to support environmental goals while also offering durability and ease of maintenance – both of which are essential in a high-traffic, family friendly space.
Beyond aesthetics, the remodel enhances inclusivity and comfort. The lighter, minimalist design reduces sensory overload and creates a sense of psychological safety, which is particularly important for children navigating busy retail environments. The result is a space that feels open, educational, and welcoming year-round, not just as a gift shop, but as an extension of the Zoo’s immersive and mission-driven experience.
Working closely with the gift shop manager, who envisioned a contemporary, welcoming atmosphere, Work Program Architects (WPA) designed a space that is as functional as it is visually appealing. The updated interior utilizes the zoo’s brand color palette to reinforce a sense of place and identity. Teal, light blue, orange, and lime green accents stand out against crisp white ceilings and wood tones, enhancing the shop’s visual appeal.
A wide variety of custom displays were designed for both aesthetics and functionality, incorporating storage solutions that simplify restocking and allow flexibility for changing displays. Fixtures were custom built, including pegboards and mobile hangers that can easily adapt to seasonal and promotional needs. A central sales counter anchors the circulation, enhances security, and supports smoother traffic flow through the space – especially important as all zoo guests exit through the gift shop.
One standout feature is a plush toy wall and bin visible from the entrance, catching the eye of young guests and offering a tactile reminder of favorite animals. Many display elements are placed at kid-friendly heights to create a more accessible and engaging experience for children. The space also encompasses open, multifunctional spaces that are great for storytelling and group dynamics.
Aligned with the zoo’s environmental impact goals, lighting and finishes were also significantly upgraded using LED fixtures and light-reflective materials to reduce energy usage. Sustainable materials, such as flooring made from recycled water bottles and countertops made from post-consumer recycled plastics, were integrated to support environmental goals while also offering durability and ease of maintenance – both of which are essential in a high-traffic, family friendly space.
Beyond aesthetics, the remodel enhances inclusivity and comfort. The lighter, minimalist design reduces sensory overload and creates a sense of psychological safety, which is particularly important for children navigating busy retail environments. The result is a space that feels open, educational, and welcoming year-round, not just as a gift shop, but as an extension of the Zoo’s immersive and mission-driven experience.
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