Collaboration
between New York based Italian Architect Sergio Mannino and Vince
Camuto, founder and CEO of the Camuto Group, continues as Vince
Camuto outlet stores open in Riverhead, NY and Wrentham, MA. A few
select elements from the Vince Camuto retail locations are remixed
with a subdued pink hue and flexible mass-produced display systems to
outfit these similarly variable retail environments.An
elliptical chrome chandelier encircling a shower of crystal strands
highlights special merchandise at the entrance. Modular shelves of
varying heights wrap the perimeter producing an undulating display
surface sandwiched between pixelated waves of customer accessible
stock. This static datum is interrupted occasionally with bright
dynamic elements - mirrors and display screens reflect the store
interior and project brand images. The shelves that define the
interior aisles are perforated with a sinuous hole pattern that
allows for variable placement of chrome display pedestals. Overhead,
translucent white lamp shades echo the sleek contours of the
chandelier at the entrance.Sergio
Mannino Studio's prior experience designing mass customization
strategies for the retail industry informed these new Vince Camuto
outlet interiors. Shoebox New York's stores were designed with wall
finish grids that can be customized to adapt to seasonal and
contextual hue environments. In Vince Camuto outlet stores this
strategy is applied to product placement while display screen
technology is integrated to project current brand imagery and updated
accents.