Ivrea is a little city strongly marked by presence of the historical typewriters company, Olivetti: relationship between memory and nostalgia, authoritative past and a rather incoherent presence is still an open issue. When Archisbang group confronted with the request to widen and refurbish an old building in an anonymous and dis-harmonic outskirt of the city, it decided to face up to the challenge by providing an ironic and provocative answer, in opposition with the current conformism of local building approach. The building was to host commercial spaces on the ground floor, offices and residences on the upper ones. Archisbang envisaged a path leading to the building: a bright red walkway runs amongst garden's grass, then suddenly acquires thickness and turns into a “chromatic 3D ribbon”. At the end, a sort of big eye serves as a belvedere underlining the contrast between the typical Piedmont shyness of the existing building and the imaginary language of the new elements.