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VIFC Media Facade
VIFC Media Facade
In late 2007 we were commissioned by the Vancouver International Film Centre to create a graphic presentation system for a large outdoor screen at the front of the theatre facing a busy urban street. The primary function of the sign was to display current and upcoming film screenings and to generally draw attention to the theatre from the high volume of passers by. There were distinct limitations on content creation and management that conventional ‘pre-production’ of daily/weekly animations would not suffice. There was neither the time nor the budget to create motion graphics for the screen on a weekly basis, the management side alone would have been crippling to production. One of our programmers, Manjit, had been working with a ‘generative’ graphics application developed by Apple. Manjit proposed we use this application to generate the graphics in real-time. After several weeks working with Nathan, Urban’s technical director, they pulled together a system that used a blog to generate tasteful real-time graphics for the sign.
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