URBNMRKT occupies the former loading dock of a 4 story building that now houses the University of Southern California’s (USC) administrative offices. Fronting Grand Avenue in downtown Los Angeles and occupying 3 truck bays, this 7,000 sf new urban-chic hangout has its roots deeply grounded in its industrial/operational history while its furnishings and interior design maintain a home-grown, modern vibe. Exposed stainless steel clad walls and fixtures, doors and the bar are juxtaposed by warm bamboo strand board wall panels. Custom designed leather lounge chairs and ottomans are paired with off-the-shelf tables and bar stools with hand painted legs. Simple glowing bulbs in custom steel armatures hang from the 18 foot ceiling, which was painted white to mask the old ducts, conduit and pipes.
In the rear of the space, a continuous angled mirror reflects the graphic along the storefront, correcting the reverse read for the patrons inside the space. Beneath the mirror, three dock levelers were maintained and repurposed as leather booths, featuring the original dock leveler number stenciled on diamond plate hanging over each one. This establishment not only continues USC’s drive to provide excellent amenities and first rate dining options for its students and faculty but all showcases the possibility of bringing in patrons from the surrounding neighborhoods. This new model of authentic, non-corporate, home-grown design along with first rate food and beverage offerings is a success for the students, university and local community alike.