The goal of this project was to redefine the modern steakhouse in a way that would successfully parallel the quaintness of a restored farmhouse and the urban boldness of mid-century modernism. However, the priority was creating a "rural chic" dining experience custom tailored to the residents and visitors of Cleveland, while also supporting local farmers, producers and craftsmanship. These concepts were the driving force behind the conception and execution of the “local first” focused interior design. The experience begins on the restaurant’s exterior, which is marked by a four-story sign inspired by 20th century industrial signage and a faded two-story mural.

The “farm-to-table” connection are strikingly evident as patrons are immediately given a first-hand look at the Urban Farmer values. The “pantry” holds jars of locally sourced produce, which are regularly rotated and utilized by the kitchen’s staff. Blackboards highlight the restaurant's ingredients from local suppliers, and artwork commissioned by local artists is featured throughout the restaurant.

A comfortable, “rural-chic” dining experience was further established through an eclectic mix of textures, colors and materials. A varied mix of modern and traditional furniture was integrated, featuring warm tones to evoke an inviting atmosphere. Rustic elements such as exposed concrete floors and walls, and industrial signage contribute to the hospitable environment. The lounge is wrapped with reclaimed wood from local barns, accompanied by soaring 20-foot ceilings and a wall of glass that looks out onto the street. Calming videos capturing the four seasons on Cleveland's lakefront are displayed in the main dining area. The walls and flooring featuring reclaimed wood gives the space a warm feeling along with autumnal-colored fabrics and leathers for the seating.
The design has the ability to intrigue the senses through a series of imaginative twists and bold design decisions, such as the custom wall coverings in the private dining room, which displays a collection of animals, including tequila sipping raccoons, guitar playing squirrels, and hookah-smoking sloths; or the large chandelier crafted of ostrich feathers from South Africa, and the tall grasses that frame the pantry shelves.
Although the design was ultimately a success, the project didn’t come without its challenges. The original space consisted of 20-foot tall ceilings throughout, which posed a problem with acoustics and intimacy in a few of the restaurant’s spaces. Suspended sheet rock ceilings provided a more intimate feel in the bar area, and Tectum panels were used in the dining area for sound absorption. Also, the budget was limited; in order to conserve some of the budget, the original concrete floor and industrial ceiling were kept in some areas of the restaurant.