Designed for UOL, a reputed Singapore-based developer, the Fractal Gallery seeks to challenge conventional Singaporean show gallery precedents by relying on an architectural statement (a more relevant, subtle, and sophisticated form of branding), instead of the usual staid glass boxes and oversized billboards in Singapore.
As a starting point, we positioned the main development model in the middle of the show gallery, allowing it to serve as the building’s nucleus. Organizationally, the remaining program of show flats, discussion areas, and back-of-house facilities spiral around this nucleus and are spatially defined by a series of wall planes, which radiate outward in a centrifugal fashion.
These wall planes and the varying ways they are juxtaposed to either capture or connect spaces generate the baseline of the building: a language of fractals. The resulting experience of these fractals is dual: first, as a visual artifact from the outside, as well as a spatial narrative from within.