Mid-century design meets 21st century students. Understanding the evolving needs of students and the adaptability of its original materials, MarketPointe's renovation helps position a campus gem for new life and use.
Dining halls can help keep students engaged and provide a sense of belonging and community. It’s important to get students—particularly first-year students—out of their rooms and into spaces where they can connect with peers, build relationships, and feel a sense of well-being.
The renovation celebrates the building’s mid-century design DNA by reusing as much original material as possible, including existing terrazzo floors (which had been covered up in a prior renovation) and the concrete waffle slab ceiling. New materials were chosen for durability and sustainability. The upholstery is made of non-phthalate vinyl that is Greenguard gold certified and REACH compliant. It’s non-woven so food and spills won’t get into the fabric and can be easily cleaned. The design takes advantage of the space’s ample daylight, which, in combination with LED lighting throughout, helps the project exceed the Lighting Power Density goal of 68% below baseline.
Most students, but particularly first-year and introverted students, dislike being thrust into the middle of a busy lunchroom. The renovation establishes breathing room as students enter so they can scan the room for familiar faces or, if they’re eating alone, a single spot to eat that doesn’t make them feel on display. Having a servery (rather than seating) in the middle of the room makes better use of a space that students typically avoid. It accommodates expanded menu offerings and alleviates queuing backups at other serving stations.
By understanding the needs of different kinds of students, and finding new life in existing materials, MarketPointe’s renovation brings new options, function, and beauty to an existing campus dining facility.
Using computational design, we tested MarketPointe's feature wall design in collaboration with ADEX International, a local fabricator we engaged to mill, build, and install the wall. By leveraging our in-house capabilities and engaging a local partner, we brought a distinctive feature to MarketPointe that might otherwise have exceeded the project budget. Winner of an AIA Cincinnati Merit Award for experiential graphics, MarketPointe's custom wall gives the space a distinct sense of place that complements its mid-century design DNA.
This project is also the winner of an AIA Ohio Interior Merit Award for Interior Architecture and an AIA Cincinnati Honor Award for Interior Architecture-Large Scale.