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Universal Music Canada
Universal Music Canada
Toronto, Canada
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Universal Music Canada
Toronto, Canada
Firm
Type
STATUS
Built
YEAR
2020
SIZE
25,000 sqft - 100,000 sqft
Universal Music Canada’s new Toronto homebase catalyzes collaboration and imagination, prioritizing natural furnishings to engender warmth and well-being. A flexible workspace for 170 staff, the creative campus is a multifaceted venue designed to support artists, events, and industry partnerships.
The ground floor creates a dynamic street presence and distinguishes this headquarters as the only Universal Music Group office in North America to be publicly accessible at grade. It houses The Academy, an intimate, acoustically sophisticated venue tucked behind a wood-slat wall that enables artists to play, network, and broadcast their music. Audiences can order a drink under a signature ceiling installation — a canopy of vintage chair-backs from Toronto’s famed Massey Hall — while contemplating an illuminated song lyric by Canada's beloved The Tragically Hip in late frontman Gord Downey’s handwriting.
UMC’s two-storey workspace is anchored by a large “living room” at the foot of a new interconnecting stair that features a coffee bar, informal work areas, and comfortable lounge seating, flanked by a 40-seat boardroom. On the upper floor, walnut laminate millwork and collaboration tables — locations for peer consultation and workshopping — delineate the relatively open plan, providing multi-purpose spaces for working group clusters. With highly technical and tactical spaces, including 80A Studios and The Garden (a listening-room-meets-artist-lounge), the UMC campus fosters all aspects of the creative process, from ideation and performance to executive decision- and deal-making.
Superkül commissioned felt artist Kathryn Walter to help design natural wool walls, which became a defining feature of the space. Felt is a durable finish that provides acoustic dampening in an open office plan. The use of acoustic fabric as decor is a deliberate nod to the materials used to insulate recording studios as well as music itself: the spacing between the rippling folds vary, creating a rhythmic and tactile pattern.
The ground floor creates a dynamic street presence and distinguishes this headquarters as the only Universal Music Group office in North America to be publicly accessible at grade. It houses The Academy, an intimate, acoustically sophisticated venue tucked behind a wood-slat wall that enables artists to play, network, and broadcast their music. Audiences can order a drink under a signature ceiling installation — a canopy of vintage chair-backs from Toronto’s famed Massey Hall — while contemplating an illuminated song lyric by Canada's beloved The Tragically Hip in late frontman Gord Downey’s handwriting.
UMC’s two-storey workspace is anchored by a large “living room” at the foot of a new interconnecting stair that features a coffee bar, informal work areas, and comfortable lounge seating, flanked by a 40-seat boardroom. On the upper floor, walnut laminate millwork and collaboration tables — locations for peer consultation and workshopping — delineate the relatively open plan, providing multi-purpose spaces for working group clusters. With highly technical and tactical spaces, including 80A Studios and The Garden (a listening-room-meets-artist-lounge), the UMC campus fosters all aspects of the creative process, from ideation and performance to executive decision- and deal-making.
Superkül commissioned felt artist Kathryn Walter to help design natural wool walls, which became a defining feature of the space. Felt is a durable finish that provides acoustic dampening in an open office plan. The use of acoustic fabric as decor is a deliberate nod to the materials used to insulate recording studios as well as music itself: the spacing between the rippling folds vary, creating a rhythmic and tactile pattern.
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